Graphic-web-print designing glossary/dictionary of terms
These terms are commonly used in the graphic design
and website design world.
Cast Shadow A cast shadow is similar to a drop shadow with
added emphasis on perspective. Cast shadows can be rotated, stretched,
and skewed to create a realistic 3D effect.
Check Box If you click your mouse on the boxes, you will
be able to select multiple services. A check box is different from
a radio button, which can only accept one checked item at a time.
CMYK Stands for the colors Cyan-Magenta-Yellow-Black.
In print design, colors are defined as a percentage of each of these
4 colors. For example, the CMYK abbreviation for the color black
would be 0-0-0-100. In contrast, display devices (i.e. computer
monitors) typically define colors using RGB.
Color Cast A color cast changes the hue (color) of a selected
part of an image while keeping the saturation and brightness intact.
Viewing an image with a color cast can be similar to viewing it
through colored lenses on eyeglasses. A commonly known color cast
(in graphic design) is a duotone.
Color Separation The process of splitting full-color artwork
into its CMYK components; one or all four of the separate pieces
of film from which a four-color version will be printed.
Compression A method of packing data in order to save disk
storage space or download time. JPEGs are generally compressed graphics
files. Compression is a technique to make a file or a data stream
smaller for faster transmission or to take up less storage space.
Contrast The tonal gradation between the highlights,
midtones, and shadows in an image.
Cookie A cookie is a message given to a web browser
(such as Netscape or Explorer) by a web server. The purpose of cookies
is to identify web site users/visitors and possibly prepare customized
web pages for them.
Creative Standard term for a banner advertisement; can
refer to the design or format of a banner. It can also refer to
the process of creating a design.
Cropping This involves removing the outside edges of
a photograph to remove excessive or irrelevant background content
of a photo. This technique is often used to create interesting framing
for images. Note that this is not the same as resizing, which keeps
the image intact.
Cascading Style Sheet (CSS) Abbreviation for Cascading Style Sheet, a feature
of HTML developed by the W3C. With Cascading Style sheets, both
web designers and end users can create style templates (sheet) that
specifies how different text elements (paragraphs, headings, hyperlinks,
etc.) appear on a web page. Currently, not all browsers express
CSS formatting in the same manner.